TOURISM IRELAND – Facebook Campaign

Our brief was simple: to turn excitement around St. Patrick’s Day into measurable engagement and returns. Insight shows interest in Ireland peaks just after March 17th, so we needed to create lasting publicity instead of just a big splash on the day. Tourism Ireland has the second largest Facebook presence for a tourist board, so it made sense to make this the heart of our campaign. Oh and we won some awards as well, check out the case study I put together to learn more.

ClientTourism IrelandRoleConcept | Lead animatorYear2014AwardsSocial Buzz Awards 2014 – Commendation | W3 Awards 2014 (Social Content) – Silver | The Drum Network Awards 2014 – Nominee | BIMA Awards 2014 - Nominee


Case study 

Check out the award winning case study I put together to learn more
about how we got tourists in the mood for a trip to Ireland.

Getting theparade moving

The first step was to animate Tim Bradford’s beautiful illustrations. The only obstacle was that in order to play nice with the devs, it had to be done in Flash. So I took the team under my wing as we dusted off our copies and got to work bringing to life the many floats and characters.

Creating impact

Our virtual parade rolled by to a backdrop of Ireland’s most loved tourist attractions. We drew on people’s unique floats to direct them to areas on Ireland.com that match their interests, using the initial excitement of St. Patrick’s Day to bring everyone closer to Ireland.

66,790


Facebook post likes

18,82972


Facebook story impressions

25,598


New sign ups to Ireland.com