SONY – Illustration refresh

As part of Hugo and Cat’s long standing relationship with Sony. I was briefed to refresh the illustration guidelines for their web content. Below is my proposal for the technical illustration section of the guidelines which was rolled out in 2015.

ClientSonyRole3D | Direction | DesignYear2015

Fresh and clean 

My overall goal was to bring clarity to the illustration guidelines. From how to show graphs that really tell a human story to highlighting product features in a clear and engaging way. Below is my response to the technical illustration section of the guidelines. Previously these were 2d illustrations that were often overly complex. I brought them into a 3d space with a fresh and clean execution. I produced several options on that theme, before the client approved a final direction.